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    Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

    Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

    • 優惠價: 2639

    Get the competitive edge by effectively managing customer lifetime value The customer lifetime value... more

    Profit Maximization Through Customer Relationship Marketing: Measurement, Predition and Implementation

    Profit Maximization Through Customer Relationship Marketing: Measurement, Predition and Implementation

    • 優惠價: 3134

    Discover approaches to make customer relationship marketing more effective Profit Maximization Throu... more

    Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

    Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

    • 優惠價: 8250
    Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

    Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

    • 優惠價: 2529
    Capturing Customer Equity: Moving from Products to Customers

    Capturing Customer Equity: Moving from Products to Customers

    • 優惠價: 2749

    One of the most important new concepts in marketing is customer equity--here s the essential inform... more

    Internal Relationship Management: Linking Human Resources To Marketing Performance

    Internal Relationship Management: Linking Human Resources To Marketing Performance

    • 優惠價: 2089

    Use these techniques to improve staff performance Internal Relationship Management: Linking Human Re... more

    Internal Relationship Management: Linking Human Resources To Marketing Performance

    Internal Relationship Management: Linking Human Resources To Marketing Performance

    • 優惠價: 1319
    Customer Relationship Management in Electronic Markets

    Customer Relationship Management in Electronic Markets

    • 優惠價: 2089

    Discover an important tool in the development of new marketing strategies for satisfying online cust... more

    Customer Relationship Management in Electronic Markets

    Customer Relationship Management in Electronic Markets

    • 優惠價: 1429

    Discover an important tool in the development of new marketing strategies for satisfying online cust... more

    Profit Maximization Through Customer Relationship Marketing: Measurement, Predition and Implementation

    Profit Maximization Through Customer Relationship Marketing: Measurement, Predition and Implementation

    • 優惠價: 5425

    Discover approaches to make customer relationship marketing more effective Profit Maximization Throu... more

    Future of Relationship Marketing

    Future of Relationship Marketing

    • 優惠價: 758
    The Future of Relationship Marketing

    The Future of Relationship Marketing

    • 優惠價: 7500

    The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, Un... more

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