This book delves into the concept of customers as financial assets, explaining how firms can assess ... more

In recent years diversity and its management has become a feature of modern and postmodern organizat... more

In recent years diversity and its management has become a feature of modern and postmodern organizat... more

Many observers propose the exclusion of all religious related aspects from organizational life, othe... more

This monograph presents a novel investigation of the magistri militum, the highest-ranking officers ... more

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying T... more