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action. In this book, Beth Blecker, cofounder, and CEO of Eastern Planning, shares her unique perspective on successful...... more
In today’s competitive environment, manufacturing and service companies are intensifying their custo... more
Mass customization is a business strategy that aims at satisfying an individual customer s needs wit... more
Mass Customization: Challenges and Solutions defines the parameters of the emerging business strateg... more
An ensemble of friendly fruit characters sing about their diversity of colors, shapes, and sizes. Th... more
This text critically examines the conventional wisdom of economists on trade issues in the 1990s. It... more