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搜尋結果共 72 筆, 頁數 1 / 2
呈現:
The 2020 U.S. Presidential Election: Democratic Norms and Group Perceptions
This book explores the communications of the President, and other actors, including groups promoting... more |
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Political Branding: More Than Parties, Leaders and Policies
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Political Marketing and the Election of 2020
This book examines the 2020 campaign and election in the United States of America from the perspecti... more |
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U.S. Senate Exceptionalism
Richard Fenno Jr. Gerald Gamm John R. Hibbing Kim Fridkin Kahn Patrick J. Kenney Frances D. Lee Burdett Loomis Bruce I...... more |
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Political Branding: More Than Parties, Leaders and Policies
This book demonstrates the progress that has been made on political branding research across interna... more |
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Social Media, Political Marketing and the 2016 U.S. Election
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for c... more |
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Too Smart for Our Own Good: Ingenious Investment Strategies, Illusions of Safety, and Market Crashes
ameliorate future crises--and maybe even anticipate them. One of today’s leading financial thinkers, Bruce I. Jacobs, examines...... more |
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Social Media, Political Marketing and the 2016 U.S. Election
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for c... more |
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Equity Management: The Art and Science of Modern Quantitative Investing
The classic guide to quantitative investing--expanded and updated for today’s increasingly complex markets From Bruce...... more |
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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing
A must-read for managers, students of marketing and political marketing, and anyone interested in le... more |
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Political Marketing: Strategic ’’Campaign Culture’’
A guiding principle in creating Political Marketing has been to examine the ways in which culture, p... more |
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Mud & Horizons: Book 2 of Dust & Cannibals
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Spotswood
The summer of 1959 is no ordinary summer at Camp Spenser, and counselor Bob Berman is struggling to ... more |
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Dust & Cannibals
It was a planet much like this, in a time much like now. There were several rounds of limited nuclea... more |
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Implementing Health Care Information Systems
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A Clinical Information System for Oncology
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Korzybski: A Biography
some of Korzybski’s closest co-workers, Bruce I. Kodish situates Korzybski’s contributions in the context of his times and...... more |
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Korzybski: A Biography
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Political Marketing: Theoretical and Strategic Foundations: Theoretical and Strategic Foundations
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Political Marketing: Theoretical and Strategic Foundations: Theoretical and Strategic Foundations
This is the first integrated theory-to-practice text on marketing s role in the political process. ... more |
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The Lagrange Legacy
Fired from his latest job, Chuck LaGrange might get a second chance if he can actually prove the fam... more |
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Understanding Neuropsychiatric Disorders: Insights from Neuroimaging
An informative and comprehensive review from the leading researchers in the field, this book provide... more |
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A Cross-Cultural Theory of Voter Behavior
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Winning Elections With Political Marketing
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Winning Elections with Political Marketing
Find out the real impact political marketing has on the democratic process Winning Elections with Po... more |
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Market Neutral Strategies
notorious "market neutral" ventures, Askin Capital Management and Long-Term Capital Management. Bruce I. Jacobs (Florham Park...... more |
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On Armor
role that mobile operations in World War I played in fostering the development of armored warfare; the rapid decline of the...... more |
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On Armor
role that mobile operations in World War I played in fostering the development of armored warfare; the rapid decline of the...... more |
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Good Hands
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Good Hands
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Thirty Years of Electronic Records
In this collection of essays, twelve contributors, each of whom has been involved in NARA’s developm... more |
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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing
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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing
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Capital Ideas and Market Realities: Option Replication, Investor Behavior, and Stock Market Crashes
Bruce Jacobs sifts through the history of modern finance, from the efficient market hypothesis to behavioral psychology...... more |
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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
The Mass Marketing of Politics demonstrates how The United States′ contemporary political system is ... more |
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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
The Mass Marketing of Politics demonstrates how The United States′ contemporary political system is ... more |
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Beyond Programming: To a New Era of Design
A unique examination of the software development process, arguing that it must undergo a fundamental... more |
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Stormtroop Tactics: Innovation in the German Army, 1914-1918
Describing the radical transformation in German Infantry tactics that took place during World War I, this book presents...... more |
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On Infantry
Another volume in Praeger’s The Military Profession series, this revised edition of the 1984 Praeger... more |
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The Marketing of the President: Political Marketing as Campaign Strategy
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On Artillery
Gudmundsson tells the story of field artillery in the 20th century and its impact on the major confl... more |
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On Artillery
Gudmundsson tells the story of field artillery in the 20th century and its impact on the major confl... more |
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Stormtroop Tactics: Innovation in the German Army, 1914-1918
Describing the radical transformation in German Infantry tactics that took place during World War I, this book presents...... more |
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A Theory of Political Choice Behavior
The first book to examine voter behavior from both psychological and marketing perspectives, A Theor... more |
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Issues of Political Marketing: East European Perspective
Casting light on the evolution of political marketing in Central and Eastern Europe, this book deliv... more |
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The 1976 House Majority Leadership Contest: Stepping Stone in the Transition to Conditional Party Government
In this book, Bruce I. Oppenheimer and the late Robert L. Peabody analyze the 1976 House majority leader race and...... more |
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Congress Reconsidered
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Too Smart for Our Own Good: Ingenious Investment Strategies, Illusions of Safety, and Market Crashes
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Too Smart for Our Own Good: Ingenious Investment Strategies, Illusions of Safety, and Market Crashes
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Congress Reconsidered
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Using Your First Serious Telescope
This is a comprehensive reference source for numerous research projects and programs that amateurs c... more |
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Searching for the Seventies: The Documerica Photography Project
The 1970s were more than leisure suits, streaking, and disco. As this volume shows in one hundred re... more |
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Congress Reconsidered
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Political Marketing in Retrospective and Prospective
Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political M... more |
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Attachments: Faces and Stories from America’s Gates
A fascinating, thematic exploration of some of the millions of immigration files in the US National ... more |
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How to Think Your Way to the Life You Want: A Guide to Understanding How Your Thoughts and Beliefs Create Your Life
their intent. Thought-forms attract similar thought-forms. Thoughts that I accept as true become my beliefs. Beliefs...... more |
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A Cross-cultural Theory of Voter Behavior
The rapid development of democracy and political freedoms has created new and sophisticated psycholo... more |
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The British Army on the Western Front 1916
Bruce Gudmundsson guides us expertly through the history of the successes and failures of the British Expeditionary...... more |
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Fighting Tradition: A Marine’s Journey to Justice
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Fighting Tradition
Determined to be a U.S. Marine Corps officer, Bruce Yamashita enrolled in Officer Candidate School, where he was the...... more |