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Process Innovation in the Global Fashion Industry
Process innovations - an improved way of doing things - help firms achieve higher-level performance ... more |
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Product Innovation in the Global Fashion Industry
As an initial attempt to understand innovation in fashion, this volume focuses on product innovation... more |
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Fashion Branding and Communication: Core Strategies of European Luxury Brands
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on ... more |
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Fashion Brand Internationalization: Opportunities and Challenges
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