Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle... more

It is hardly a profound observation to note that we remain in the midst of a wireless revolution. In... more

Accounting Information Systems: Understanding Business Processes is the third edition of the only lo... more

「形象」就是力量，更是保證成功的利器! 「全錄」就是影印、“FedEx”等於快遞、抽一張「可麗舒」、喝一瓶「可口可樂」……。這些史上最成功的形象案例，讓品牌獨占鰲頭，光靠名字就能賺大錢。 沒錢... more