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Financial Services Marketing: A Guide to Principles and Practice
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading g... more |
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Financial Services Marketing: A Guide to Principles and Practice
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading g... more |
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The Globalization of Higher Education
A volume of specially commissioned papers which draws on the diverse expertise of academic researche... more |
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The Globalization of Higher Education
A volume of specially commissioned papers which draws on the diverse expertise of academic researche... more |
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Marketing Financial Services
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The Western Isles Today
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Marketing Financial Services
Within a practical business context of the changing, competitive climate, this book details the impl... more |