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Handbook of Research Methods in Consumer Psychology
consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to...... more |
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Handbook of Research Methods in Consumer Psychology
consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to...... more |
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Applying Social Cognition to Consumer-Focused Strategy
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psych... more |
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Applying Social Cognition To Consumer-Focused Strategy
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psych... more |