本書主要是針對管理、行銷、財務、會計、經濟等領域的商學院學生，提供敘述統計、推論統計學重要概念及相關領域的入門課程。藉由實用性範例，讓學生有系統地知道如何將學到的觀念運用在日常生活及相關應用上。同時，... more

From its origins in 1976, Statistical Techniques in Business and Economics has become a best seller,... more

Basic Statistics in Business and Economics offers a step-by-step approach to introductory descriptiv... more

企業界有句名言：「唯一不變的，就是變。」本書從上版問世至今，世界的變化既快速又劇烈，5G的興起釋放人們的想像空間，網路上的各種應用方興未艾，比過去更深入地影響每個人的生活、工作、娛樂，甚至是人際關係；中美對抗改變過去倡導的全球化，這對...... more

for undergraduate and first year MBA courses in marketing, management, or quantitative studies. 作者簡介 William G. Zikmund...... more

complete and up-to-date studies of this vitally important field. 作者簡介 William G. Sullivan 現職：Virginia Polytechnical Institute...... more

educators Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams, this fundamental work explains how to find and evaluate...... more

This work has been selected by scholars as being culturally important, and is part of the knowledge ... more

This work has been selected by scholars as being culturally important, and is part of the knowledge ... more

This work has been selected by scholars as being culturally important, and is part of the knowledge ... more

This work has been selected by scholars as being culturally important, and is part of the knowledge ... more

This work has been selected by scholars as being culturally important, and is part of the knowledge ... more

This work has been selected by scholars as being culturally important, and is part of the knowledge ... more

Domhoff details how the corporate rich and the power dominate US policy, despite constant challenges... more

Domhoff details how the corporate rich and the power dominate US policy, despite constant challenges... more

In 1937, Japan blundered into a debilitating war with China, beginning with a minor incident near Pe... more

The Corporate Rich and the Power Elite in the Twentieth Century demonstrates exactly how the corpora... more

The Corporate Rich and the Power Elite in the Twentieth Century demonstrates exactly how the corpora... more

Japan’s Quest for Nuclear Energy and the Price it has Paid: Accidents, Consequences, and Lessons Lea... more

volunteers, William A. Richards argues that, if used responsibly and legally, psychedelics have the potential to assuage...... more

An instructional companion or self-study guide to the book Enterprise Cybersecurity: How to Build a ... more

Diversity in the Power Elite examines the diversity that exists--and doesn’t exist--among America’s ... more

Diversity in the Power Elite examines the diversity that exists--and doesn’t exist--among America’s ... more

G. William Domhoff presents a new neurocognitive theory of dreams in his book The Emergence of Dreaming. His theory...... more

institutionalism. Then, a chapter by G. William Domhoff, the author of Who Rules America?, takes us behind the scenes on how the...... more

historical institutionalism. Then, a chapter by G. William Domhoff, the author of Who Rules America?, takes us behind the scenes...... more

volunteers, William A. Richards argues that, if used responsibly and legally, psychedelics have the potential to assuage...... more

eventual collapse of the Southern states’ rebellion. G. William Quatman’s minute-by-minute narrative of the fall of Richmond...... more

eventual collapse of the Southern states’ rebellion. G. William Quatman’s minute-by-minute narrative of the fall of Richmond...... more

profitability over time? Authors Christopher G. Worley, a senior research scientist, Thomas D. Williams, an executive advisor, and...... more

"The next thing the girl said was, ’I’ve never been near anyone black except for my maid.’ And I tho... more

obesity and its prevention. Throughout the book, authors Kristin Voigt, Stuart G. Nicholls, and Garrath Williams emphasize...... more

The New CEOs looks at the women and people of color leading Fortune 500 companies, exploring the fac... more

three decades after World War II. Based on new archival research, G. William Domhoff reveals this period instead as one of...... more

Based on new archival research, G. Williams Domhoff challenges popular conceptions of the 1930 s New Deal. Arguing...... more

coordinator of the Christianity and Western Culture program at Bethel University in St. Paul, Minnesota. G. William Carlson is...... more

Class and Power in the New Deal provides a new perspective on the origins and implementation of the ... more

The New CEOs looks at the women and people of color leading Fortune 500 companies, exploring the fac... more

violence and formulating solutions that will bring about peace. Allowing for greater insight, Jesse and Williams bridge two...... more

Introductory and capstone experiences in the undergraduate psychology program are crucial ways to en... more

Focusing on a much-neglected area of film experience in America, Black Cinema Treasures furthers the... more

Almost all US cities are controlled by real estate and development interests, but Santa Cruz, Califo... more

Employing a closed set-theoretic foundation for interval computations, Global Optimization Using Int... more

The second edition of this source book contains essays and annotations on a number of issues related... more

The second volume concentrates on stochastic integrals, stochastic differential equations, excursion... more

Now available in paperback, this celebrated book remains a key systematic guide to a large part of t... more