Societal marketing has gained widespread recognition in the marketing discipline both in academia an... more

User opinions about service experiences have been extensively acknowledged to play a key role in inf... more

Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of e... more

In recent years, all types of businesses have increasingly focused on the importance of the relation... more

This book features research on diverse topics on consumerism in the global marketplace, focusing on ... more

Although studies indicate the assumption of one single European market, other research emphasizes Eu... more

As customer orientation continues to gain importance in the marketing field, there has been a growin... more