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呈現:
The Experience Economy
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with...... more |
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體驗經濟時代
,進而實現更高的價值與獲利。 作者簡介 約瑟夫.派恩(B. Joseph Pine II)& 詹姆斯.吉爾摩(James H. Gilmore)兩位作者共同創立位於俄亥俄州奧羅拉(Aurora)的策略地平線公司(Strategic...... more |
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體驗經濟時代
. Joseph Pine II)& 詹姆斯.吉爾摩(James H. Gilmore) 兩位作者共同創立位於俄亥俄州奧羅拉(Aurora)的策略地平線公司(Strategic Horizons LLP),該公司協助企業提升產品與服務的價值,掌握...... more |
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體驗真實:掌握顧客的真正渴望
什麼?吉爾摩(James H. Gilmore)與派恩(B. Joseph Pine II)在這本發人深思又務實的指南中,定義出後現代的消費者心目中真實感的意涵,以及企業該如何讓產物展現「真正的真實」。 本書從星巴克咖啡(Starbuck)談到奇...... more |
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The Experience Economy: Library Edition
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with...... more |
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The Experience Economy: Includes Pdf Charts and Graphs
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with...... more |
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The Experience Economy: Includes Bonus Pdf
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with...... more |