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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show...... more |
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Valor absoluto / Absolute Value: Lo Que Realmente Influye En El Consumidor En La Era De La (Casi) Perfecta Informacion / What Ac
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