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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commerc... more |
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Managing Business Interfaces: Marketing And Engineering Issues in the Supply Chain…
Within companies and organizations there is an increased emphasis on making different functional are... more |
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Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives
Within companies and organizations there is an increased emphasis on making different functional are... more |
