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Brand Leadership: Building Assets in an Information Economy
Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand...... more |
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The Interaction Field: A Revolutionary Way to Create Shared Value for Your Business
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Brand Leadership
. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand...... more |
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Hidden in Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, f... more |
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The Last Days of Hitler: Legend, Evidence and Truth
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