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Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks... more |
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The Marketing Power of Emotion
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most im... more |
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Information Governance and Security: Protecting and Managing Your Company’s Proprietary Information
Information Governance and Security shows managers in any size organization how to create and implem... more |
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Environmental Impacts of Engineering Decisions
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors... more |
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Persuasion in Advertising
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