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Advertising Organizations and Publications: A Resource Guide
John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of...... more |
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International Advertising: Realities and Myths
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How to Use Advertising to Build Stron Brands
Advertising′s greatest single contribution to business is its ability to build brands, and this comp... more |
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The Advertising Business: Operations Creativity Media Planning Integrated Communications
This authoritative and comprehensive handbook of successful advertising practices addresses such asp... more |
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How Advertising Works: The Role of Research
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Methods in Comparative Plant Ecology: A Laboratory Manual
Methods in Comparative Plant Ecology: A laboratory manual is a sister book to the widely acclaimed C... more |
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Hollywood and the Great Depression: American Film, Politics and Society in the 1930s
In the popular imagination, 1930s Hollywood was a dream factory producing escapist movies to distrac... more |
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Hollywood and the Great Depression: American Film, Politics and Society in the 1930s
In the popular imagination, 1930s Hollywood was a dream factory producing escapist movies to distrac... more |
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Reconfiguring the Union: Civil War Transformations
From the perspective of the North, the Civil War began as a war to restore the Union and ended as a ... more |
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Assessing George W. Bush’s Legacy: The Right Man?
This book examines the legacy of the Bush presidency in term of presidential leadership, politics, a... more |
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Early Christian Thought in Its Jewish Context
The theme is the continuity and discontinuity between early Christianity and its Jewish parent. The ... more |
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Winning Elections With Political Marketing
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Winning Elections with Political Marketing
Find out the real impact political marketing has on the democratic process Winning Elections with Po... more |
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American Film and Politics from Reagan to Bush Jr
Covers a crucial two decades in American history, when the links between Hollywood and Washington DC... more |
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Broken Government?
Barack Obama’s election as president in 2008 generated widespread hope that the United States was en... more |
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American Film and Politics from Reagan to Bush Jr
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Political Parties and the Collapse of the Old Orders
Fractured Electorate: Political Parties and Social Change in Southern New England. Philip John Davies is Reader in American...... more |
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Political Issues in America Today: The 1990s Revisited
This volume, following on from Political issues in America: the 1990s, offers the student assessment... more |
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Artistic Heritage in a Changing Pacific
The great value of this work] is the uniformly high quality of papers and their revelation of contem... more |