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Bright Lights & Dim Bulbs: The Year in Marketing Buzz, Brilliance & Buffoonery, So You Don’t Have to Repeat It -- 2010 Edition
category and name, to make the book useful all year long In addition to his blog, Jonathan Salem Baskin writes columns for...... more |
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Branding Only Works on Cattle: The New Way to Get Known and Drive Your Competitors Crazy
Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more...... more |
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Branding Only Works on Cattle: The New Way to Get Known (and Drive Your Competitors Crazy)
branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to...... more |
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Strange in Place: Tales from the Homefront of the New Paranormal
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Branding Only Works on Cattle: The New Way to Get Known (And Drive Your Competitors Crazy)
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Tell the Truth: Honesty Is Your Most Powerful Marketing Tool
will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and...... more |
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Branding Only Works on Cattle
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