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Advertising Media Workbook and Sourcebook
This book provides simple explanations of advertising media sources and calculations along with real... more |
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Controversies in Contemporary Advertising
Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a nu...... more |
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
This Second Edition remains the only book to discuss both theory and application of qualitative rese... more |
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Controversies in Contemporary Advertising
Suitable for college level classrooms, this text takes a critical look at the economic, political, s... more |
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
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