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Create a Brand That Inspires: How to Sell, Organize and Sustain Internal Branding
It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company s str... more |
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Create a Brand That Inspires: How to Sell, Organize and Sustain Internal Branding
It takes strength to compete. Becoming a well-known and well-regarded brand enhances a company s str... more |
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Brand Driven: The Route to Integrated Branding Through Great Leadership
around the corporate brand is a brilliant concept, but until now, has been overlooked, misunderstood or undervalued. LePla...... more |
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Brand Driven: The Route to Integrated Branding Through Great Leadership
A sequel to the authors highly acclaimed book Integrated Branding, Brand Driven gives lead... more |
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Integrated Branding: Becoming Brand-Driven Through Companywide Action
to accomplish these goals are called drivers. LePla and Parker show clearly and comprehensively how drivers work and how...... more |
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Integrated Branding: Becoming Brand-Driven Through Company-Wide Action
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