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Culture and Consumer Behavior
Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a s... more |
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Handbook of Culture and Creativity: Basic Processes and Applied Innovations
Angela K.-Y. Leung, Letty Kwan, and Shyhnan Liou, this cogent volume features cutting-edge evidence and research, and lays...... more |
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Handbook of Culture and Creativity: Basic Processes and Applied Innovations
Angela K.-Y. Leung, Letty Kwan, and Shyhnan Liou, this cogent volume features cutting-edge evidence and research, and lays...... more |