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    搜尋結果共 40 筆, 頁數 1 / 1

    Industrial Marketing

    Industrial Marketing

    • 優惠價: 4740

    An introductory textbook on industrial marketing and supply chain management that discusses industri... more

    Industrial Marketing

    Industrial Marketing

    • 優惠價: 12240

    An introductory textbook on industrial marketing and supply chain management that discusses industri... more

    Managing Market Relationships: Methodological and Empirical Insights

    Managing Market Relationships: Methodological and Empirical Insights

    • 優惠價: 1759
    Public Value: Deepening, Enriching, and Broadening the Theory and Practice

    Public Value: Deepening, Enriching, and Broadening the Theory and Practice

    • 優惠價: 3024

    Over the last 10 years, the concept of value has emerged in both business and public life as part of... more

    Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations

    Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations

    • 優惠價: 11400

    Strategic Renewal is an original research anthology offering insight into a subject area which, alth... more

    Cultural Heritage

    Cultural Heritage

    • 優惠價: 3079

    Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provide... more

    Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation

    Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation

    • 優惠價: 6325

    The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, ... more

    Business Strategies for Sustainability

    Business Strategies for Sustainability

    • 優惠價: 3079

    Business Strategies for Sustainability brings together important research contributions that demonst... more

    Measuring and Controlling Sustainability: Spanning Theory and Practice

    Measuring and Controlling Sustainability: Spanning Theory and Practice

    • 優惠價: 3134

    Efforts to establish the measurement and control of sustainability have produced notable tools, but ... more

    Engaging with Stakeholders: A Relational Perspective on Responsible Business

    Engaging with Stakeholders: A Relational Perspective on Responsible Business

    • 優惠價: 3079

    Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningfu... more

    Contextual Embeddedness of Women’s Entrepreneurship: Going Beyond a Gender Neutral Approach

    Contextual Embeddedness of Women’s Entrepreneurship: Going Beyond a Gender Neutral Approach

    • 優惠價: 6600

    Contextual Embeddedness of Women s Entrepreneurship brings together a range of research that provid... more

    Communicating Corporate Social Responsibility in the Digital Era

    Communicating Corporate Social Responsibility in the Digital Era

    • 優惠價: 6600

    Although literature on corporate social responsibility is vast, research into the use and effectiven... more

    Managing Market Relationships : Methodological and Empirical Insights

    Managing Market Relationships : Methodological and Empirical Insights

    • 優惠價: 7975

    how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either...... more

    A Stakeholder Approach to Managing Food: Local, National, and Global Issues

    A Stakeholder Approach to Managing Food: Local, National, and Global Issues

    • 優惠價: 7975

    This research anthology explores the concept of food production and supply, from farm gate to plate,... more

    Sustainable Value Chain Management: A Research Anthology

    Sustainable Value Chain Management: A Research Anthology

    • 優惠價: 9900

    The way organizations manage their value chain has changed dramatically over the past decade. Today,... more

    A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

    A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

    • 優惠價: 7425

    Corporate social responsibility has grown into a global phenomenon that encompasses businesses, cons... more

    Market Orientation

    Market Orientation

    • 優惠價: 8800

    Marketing orientation is both the key objective of most food producers and their biggest challenge. ... more

    Memorable Customer Experiences: A Research Anthology

    Memorable Customer Experiences: A Research Anthology

    • 優惠價: 4784
    The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity

    The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity

    • 優惠價: 7975

    growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin...... more

    The Crisis of Food Brands

    The Crisis of Food Brands

    • 優惠價: 7425

    Food and agribusiness is one of the fastest changing global markets; change that is driven by techno... more

    Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions

    Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions

    • 優惠價: 2144

    Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressu... more

    Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions

    Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions

    • 優惠價: 7975

    Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressu... more

    Business and Development Studies: Issues and Perspectives

    Business and Development Studies: Issues and Perspectives

    • 優惠價: 3359

    Business and Development Studies: Issues and Perspectives provides a comprehensive collection of cut... more

    Business and Development Studies: Issues and Perspectives

    Business and Development Studies: Issues and Perspectives

    • 優惠價: 9625

    Business and Development Studies: Issues and Perspectives provides a comprehensive collection of cut... more

    Not All Claps and Cheers: Humor in Business and Society Relationships

    Not All Claps and Cheers: Humor in Business and Society Relationships

    • 優惠價: 7975

    Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these... more

    Blue Fountain: Stories by the Crossroads Writers Club of Fontainebleau

    Blue Fountain: Stories by the Crossroads Writers Club of Fontainebleau

    • 優惠價: 456
    Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

    Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

    • 優惠價: 3899

    Successful organisations have long recognised the importance of demand-supply integration to maintai... more

    Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

    Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

    • 優惠價: 11400

    Successful organisations have long recognised the importance of demand-supply integration to maintai... more

    Contextual Embeddedness of Women’s Entrepreneurship: Going Beyond a Gender Neutral Approach

    Contextual Embeddedness of Women’s Entrepreneurship: Going Beyond a Gender Neutral Approach

    • 優惠價: 2819

    Contextual Embeddedness of Women� �s Entrepreneurship brings together a range of research that provi... more

    Women Entrepreneurs and the Myth of ’Underperformance’: A New Look at Women’s Entrepreneurship Research

    Women Entrepreneurs and the Myth of ’Underperformance’: A New Look at Women’s Entrepreneurship Research

    • 優惠價: 5510
    Managing Market Relationships: Methodological and Empirical Insights

    Managing Market Relationships: Methodological and Empirical Insights

    • 優惠價: 4748
    The Routledge Companion to Responsible Business

    The Routledge Companion to Responsible Business

    • 優惠價: 18000

    Contemporary companies are expected to behave ethically and responsibly toward their stakeholders an... more

    Not All Claps and Cheers: Humor in Business and Society Relationships

    Not All Claps and Cheers: Humor in Business and Society Relationships

    • 優惠價: 2819

    Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these... more

    Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation

    Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation

    • 優惠價: 2819

    The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, ... more

    Communicating Corporate Social Responsibility in the Digital Era

    Communicating Corporate Social Responsibility in the Digital Era

    • 優惠價: 2819

    Drawing on marketing, management, and communication disciplines, among others, this anthology examin... more

    Sustainable Value Chain Management: A Research Anthology

    Sustainable Value Chain Management: A Research Anthology

    • 優惠價: 2819

    The way organizations manage their value chain has changed dramatically over the past decade. Today,... more

    A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

    A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

    • 優惠價: 2819

    According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that ’society has g... more

    The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity

    The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity

    • 優惠價: 3179

    growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin...... more

    A Stakeholder Approach to Managing Food: Local, National, and Global Issues

    A Stakeholder Approach to Managing Food: Local, National, and Global Issues

    • 優惠價: 2819

    This research anthology explores the concept of food production and supply, from farm gate to plate,... more

    Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations

    Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations

    • 優惠價: 3359

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