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Customer Relationship Management: Concepts, Applications and Technologies
This highly regarded textbook provides the definitive account of Customer Relationship Management (C... more |
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Customer Relationship Management: Concepts, Applications and Technologies
This highly regarded textbook provides the definitive account of Customer Relationship Management (C... more |
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Customer Relationship Management: Perspectives from the Marketplace
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM p... more |
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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
It s often said that people cannot manage what they cannot measure. Marketing Value Metrics shows no... more |