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Global Marketing and Advertising: Understanding Cultural Paradoxes
Packed with cultural, company, and country examples, this book offers a mix of theory and practical ... more |
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Global Marketing and Advertising: Understanding Cultural Paradoxes
Packed with cultural, company, and country examples, this book offers a mix of theory and practical ... more |
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
"Marieke de Mooij shows that American theories of consumer behavior do not necessarily apply abroad. Her national...... more |
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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Bio-Psycho-Social Obstetrics and Gynecology: A Competency-Oriented Approach
This book will assist the reader by providing individually tailored, high-quality bio-psycho-social ... more |