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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
Compact, hands-on, and step-by-step introduction to quantitative market research techniques Discusse... more |
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Market Research: The Process, Data, and Methods Using Stata
This book is an easily accessible and comprehensive guide which helps make sound statistical decisio... more |
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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM Spss Statistics
This accessible, practice-oriented and compact text provides a hands-on introduction to market resea... more |
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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM Spss Statistics
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