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    Country of Origin Effect in International Business: Strategic and Consumer Perspectives

    Country of Origin Effect in International Business: Strategic and Consumer Perspectives

    • 優惠價: 7975 元

    This book points out various aspects of COO, its dimensions and COE that remain significant challeng... more
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    Digital Internationalisation of Firms: Strategies, Challenges and Legal Aspects

    Digital Internationalisation of Firms: Strategies, Challenges and Legal Aspects

    • 優惠價: 11400 元

    Digital Internationalisation of Firms offers a comprehensive examination of the digital outward inte... more
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    Country-Of-Origin Effect in International Business: Strategic and Consumer Perspectives

    Country-Of-Origin Effect in International Business: Strategic and Consumer Perspectives

    • 優惠價: 2199 元

    Various phenomena in the global economy, such as intensifying firm internationalization and internat... more
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