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聚焦於各種品牌傳播工具和策略的整合。它不僅僅是一本關於廣告與品牌的書;本書更強調整合廣告及各類行銷傳播的重要性,包括公共關係、社群媒體、數位、體驗行銷、活動行銷、贊助和名人代言等。書中內容包含社群、數... more
This is the story of me, Collin Murray, a bright, witty and charming L.A. teen who is cruelly transp... more
For Emmett Helaman, life is what you make it. It is the year 2098 and Emmett is a widowed teacher an... more
perspective with Close Scheinbaum/O�Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy...... more
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of A... more
Place yourself in the midst of today s fast-paced exhilarating world of advertising with ADVERTISING... more
Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e deliver... more
Created by the continuous feedback of a student-tested, faculty-approved process, PROMO 2e deliver... more
Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cra... more