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International Marketing: Strategy and Theory
This comprehensive text provides students with a solid foundation in International Marketing theory,... more |
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International Marketing: Strategy and Theory
This comprehensive text provides students with a solid foundation in International Marketing theory,... more |
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Product Life Cycles and Product Management
perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a...... more |
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International Marketing: Strategy and Theory
Marketing is a universal activity that is widely applicable, regardless of the political, social or ... more |
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International Marketing: Strategy and Theory
Marketing is a universal activity that is widely applicable, regardless of the political, social or ... more |
