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A Reader In Marketing Communications
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A Reader In Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the... more |
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Integrated Marketing Communications: A Primer
This textbook is the first introductory primer on integrated marketing communications. It combines t... more |
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Integrated Marketing Communications: A Primer
This textbook is the first introductory primer on integrated marketing communications. It combines t... more |