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Consumer Packaging Strategy: Localisation in Asian Markets
This book explores how packaging is more than simply changing the label or translating the brand int... more |
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Consumer Packaging Strategy: Localisation in Asian Markets
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of su... more |
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Advances in Blockchain Research and Cryptocurrency Behaviour
This book presents an edited collection of chapters from academic and industry expert contributors f... more |
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