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Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges
Creativity is the development and use of imagination to solve current challenges or create innovativ... more |
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How Strategic Communication Shapes Value and Innovation in Society
Communication is developed in our relation to others and in relation to what happens in the social c... more |
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The Management Game of Communication
We still see many communication graduates with little business knowledge and business graduates with... more |
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Communication in Uncertain Times: How Organizations Deal with Issues, Risks and Crises
Technological developments and globalization have not only propelled societal progress, but they hav... more |
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Inside Nuvola Lavazza: A Hub for Strategic Communication, Company Values, and Vision
The book tells the story of the Lavazza Nuvola project, the headquarters of the Lavazza Group inaugu... more |