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The Affluent Consumer: Marketing And Selling the Luxury Lifestyle
consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer--and...... more |
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Lifestyle Marketing: Reaching the New American Consumer
In today’s competitive economic environment, knowing your customer has never been more important. Re... more |
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Lifestyle Marketing: Reaching the New American Consumer
In today’s competitive economic environment, knowing your customer has never been more important. Re... more |
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Specialty Retailers: Marketing Triumphs and Blunders
Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and...... more |
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The Food Industry Wars: Marketing Triumphs and Blunders
physical, environmental, and human resources--determines how successfully they sell their products. Michman and Mazze...... more |