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Segmentation in Social Marketing: Process, Methods and Application
This book brings together current innovative methods and approaches to segmentation and outlines why... more |
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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
This book brings together the state of the art and current debates in the field of formative researc... more |
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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
This book is the first to provide evidence-based experience to showcase how stakeholder management c... more |
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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
This book is the first to provide evidence-based experience to showcase how stakeholder management c... more |
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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
This book brings together the state of the art and current debates in the field of formative researc... more |
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Segmentation in Social Marketing: Process, Methods and Application
This book brings together current innovative methods and approaches to segmentation and outlines why... more |
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Marketing, 4th Australasian Edition Instant Access to the Wileyplus Course + Epub
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Contemporary Issues in Social Marketing
Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as a... more |
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Understanding services loyalty
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