博客來-作者-Stephanie B. M.

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Frugal Innovation and the New Product Development Process: Insights from Indonesia

Frugal Innovation and the New Product Development Process: Insights from Indonesia

外文書 , Cadeddu Cheree/ De Waal Eryadi K. Gerrit A./ Masli Jerome D./ Topple Stephanie B. M./ Donovan , Taylor & Francis Asia Pacific , 出版日期: 2019-01-17

優惠價: 7425 元

This book explores the new product development process of firms developing frugal innovation for the... more

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Frugal Innovation and the New Product Development Process: Insights from Indonesia

Frugal Innovation and the New Product Development Process: Insights from Indonesia

外文書 , Cadeddu Cheree Donovan Jerome D. Stephanie B. M. Topple , Ingram , 出版日期: 2020-09-30

優惠價: 3539 元

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of... more

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