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Consumer Behaviour 3rd Edition
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Consumer Behavior and Insights
Consumer Behavior presents a new approach to teaching consumer behaviour; Phillips moves beyond trad... more |
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Consumer Behavior and Insights
Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M... more |
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Understanding the Consumer
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric... more |
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Understanding the Consumer
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric... more |
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Consumer Behaviour
In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of...... more |