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Foundations of Marketing Thought: The Influence of the German Historical School
The study and teaching of marketing as a university subject is generally understood to have originat... more |
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The Routledge Companion to Critical Marketing
The Routledge Companion to Critical Marketing brings together the latest research in Critical Market... more |
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Foundations of Marketing Thought: The Influence of the German Historical School
The study and teaching of marketing as a university subject is generally understood to have originat... more |
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Historical Research in Marketing Management
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The Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the br... more |
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The Sage Handbook of Marketing Theory
This exciting new Handbook brings together the latest in debates concerning the development of marke... more |
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Expanding Disciplinary Space: On the Potential of Critical Marketing
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the... more |
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Key Concepts in Critical Management Studies
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explo... more |
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Critical Marketing: Contemporary Issues in Marketing
Focusing on a new and developing field, this text provides an overview of the development of marketi... more |
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The Routledge Companion to Critical Marketing
The Routledge Companion to Critical Marketing brings together the latest research in Critical Market... more |
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The Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the br... more |
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Historical Research in Marketing Management
This collection of articles deal with marketing history and the history of marketing thought, placin... more |
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International Perspectives of Marketing Theory
This four-volume major work brings together the key articles on marketing theory, with a distinctive... more |
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Philosophy of Marketing
The importance of philosophy for developing marketing and consumer theory is a key area of interest ... more |
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New Directions in Critical Marketing Studies
Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it...... more |
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Key Concepts in Critical Management Studies
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Business-to-Business Marketing
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The Sage Handbook of Marketing Theory
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Macromarketing - A Global Focus: Marketing Systems, Societal Development, Equity & Poverty
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Critical Marketing Studies
This major reference collection, Critical Marketing Studies, directs its attention to highlighting h... more |
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Nonprofit Marketing
As early as the sixties, academics began to question the borders and boundaries of marketing. A new ... more |
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History of Marketing Thought
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Marketing Theory
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