熱門搜尋
| 分類(單選) |
顯示所有篩選
|
|---|---|
| 配送方式(可複選) | |
| 其他(可複選) |
搜尋結果共 24 筆, 頁數 1 / 1
- 列表
- 小圖
呈現:
|
Foundations of Marketing Thought: The Influence of the German Historical School
The study and teaching of marketing as a university subject is generally understood to have originat... more |
||
|
The Routledge Companion to Critical Marketing
The Routledge Companion to Critical Marketing brings together the latest research in Critical Market... more |
||
|
Foundations of Marketing Thought: The Influence of the German Historical School
The study and teaching of marketing as a university subject is generally understood to have originat... more |
||
|
Historical Research in Marketing Management
|
||
|
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the br... more |
||
|
Expanding Disciplinary Space: On the Potential of Critical Marketing
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the... more |
||
|
The Sage Handbook of Marketing Theory
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion... more |
||
|
Key Concepts in Critical Management Studies
Introduces students to the language, ideas, and concepts that are used frequently in Critical Manage... more |
||
|
Key Concepts in Critical Management Studies
Introduces students to the language, ideas, and concepts that are used frequently in Critical Manage... more |
||
|
The Sage Handbook of Marketing Theory
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion... more |
||
|
Critical Marketing: Contemporary Issues in Marketing
Focusing on a new and developing field, this text provides an overview of the development of marketi... more |
||
|
The Routledge Companion to Critical Marketing
The Routledge Companion to Critical Marketing brings together the latest research in Critical Market... more |
||
|
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the br... more |
||
|
Historical Research in Marketing Management
This collection of articles deal with marketing history and the history of marketing thought, placin... more |
||
|
International Perspectives of Marketing Theory
This four-volume major work brings together the key articles on marketing theory, with a distinctive... more |
||
|
|
Philosophy of Marketing
The importance of philosophy for developing marketing and consumer theory is a key area of interest ... more |
||
|
|
New Directions in Critical Marketing Studies
Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it...... more |
||
|
Business-to-Business Marketing
|
||
|
Macromarketing - A Global Focus: Marketing Systems, Societal Development, Equity & Poverty
This four-volume set is the only authoritative collection of the most important writing published in... more |
||
|
Critical Marketing Studies
This major reference collection, Critical Marketing Studies, directs its attention to highlighting h... more |
||
|
Nonprofit Marketing
As early as the sixties, academics began to question the borders and boundaries of marketing. A new ... more |
||
|
History of Marketing Thought
|
||
|
Marketing Theory
|
||
|
|
Expanding Disciplinary Space: On the Potential of Critical Marketing
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the... more |
