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and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a...... more
outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view...... more
, they construct a model that, by balancing a customer’s perceptions of the value of a particular service with the customer’s...... more
, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they...... more
customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing...... more