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This volume offers a new conceptual framework for exemplification, a coherent theoretical approach b... more
This collection of essays covers all essential aspects of media entertainment, written in a non-tech... more
"...provides good coverage of the empirical literature." --Journal of Communication "...well written... more
First published in 1985. Research into what is usually referred to as mass communication has concent... more
behavioral phenomena under consideration. COPY FOR ZILLMANN MAILER Zillmann examines issues such as sexual access through...... more