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delivering distinctive value in emerging economies. Emerging economies have become an opportune interest of practitioners...... more
The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in... more
leverage the full potential of AI technologies. In this respect, the purpose of this book is to offer an in-depth exploration...... more
Through the compilation of diverse perspectives, case studies, and practical insights, the book ende... more
This book presents multidisciplinary perspectives on opportunities and best practices necessary for ... more
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to... more
Part 1. DIGITAL INNOVATION AND VALUE CREATION.- Chapter 1. E-commerce and Globalization: A Bibliomet... more
The first of this two-volume work brings to the fore marketing communication theories and concepts t... more
As Africa’s digital economy expands rapidly, it presents a wealth of opportunities for both micro an... more
