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呈現:
Social Media and Africa’s Public Sector: Perspectives on Contemporary Issues
This book focuses on developing a systematic approach to understanding the transformations in Africa... more |
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The Creative Industries and International Business Development in Africa
The Creative Industries and International Business Development in Africa takes an unorthodox approac... more |
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Responsible Management in Emerging Markets: A Multisectoral Focus
Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of li... more |
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Ethics and Accountable Governance in Africa’s Public Sector, Volume II: Mapping a Path for the Future
This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a p... more |
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Digital Service Delivery in Africa: Platforms and Practices
The dynamics of the world’s pervasive digital technologies is transforming organisations and enablin... more |
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Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to... more |
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Responsible Management in Emerging Markets: A Multisectoral Focus
Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of li... more |
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Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues
The first of this two-volume work brings to the fore marketing communication theories and concepts t... more |
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Strategic Marketing of Higher Education in Africa
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along t... more |
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Understanding the Higher Education Market in Africa
This book offers theoretical and practical insights into the marketing of higher education in Africa... more |
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Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topi... more |
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Green Marketing in Emerging Markets: Strategic and Operational Perspectives
Chapter 1: Green Business Practices in Emerging Economies Chapter 2: Green Marketing: A Conceptual O... more |
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Social Media Marketing Management: How to Penetrate Emerging Markets and Expand Your Customer Base
In Emerging Markets & Developing Economies (EMDEs), social media provides a technological solution t... more |
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Social Media Marketing Management: How to Penetrate Emerging Markets and Expand Your Customer Base
In Emerging Markets & Developing Economies (EMDEs), social media provides a technological solution t... more |
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The Future of Entrepreneurship in Southern Africa: Technological and Managerial Perspectives
This edited collection examines the impact of new technologies and new managerial and policy perspec... more |
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Understanding the Higher Education Market in Africa
This book offers theoretical and practical insights into the marketing of higher education in Africa... more |
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Strategic Marketing of Higher Education in Africa
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