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搜尋結果共 31 筆, 頁數 1 / 1
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Qualitative Research for a Digital World: A Practical Guide
A broad introduction to qualitative research which understands that the digital world is diverse, mu... more |
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Qualitative Research for a Digital World: A Practical Guide
A broad introduction to qualitative research which understands that the digital world is diverse, mu... more |
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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and m... more |
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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and m... more |
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Engraced: How to Identify Your Edge and Use It as Your Superpower
What would you do differently if you could have it all? As a career woman, mother, wife, and entrepr... more |
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Introduction to Advertising: Understanding and Managing the Advertising Process
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Introduction to Advertising: Understanding and Managing the Advertising Process
This book is an introductory roadmap to the advertising process. Advertising is explored as a creati... more |
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Brand Management: An Introduction Through Storytelling
Branding is an increasingly important part of business strategy for all types of businesses, includi... more |
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Emotional Appeals in Advertising Banking Services
Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotiona... more |
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Customer Centric Support Service in the Digital Age: The Next Frontier of Competitive Advantage
This book explores how customer service can become the singular competitive differentiator for organ... more |
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Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives
This book provides and sheds light on insights, challenges, and opportunities to support the develop... more |
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Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
Over the past few decades emerging markets have experienced an increased share of global manufacturi... more |
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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achiev... more |
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Re-Imagining Educational Futures in Developing Countries: Lessons from Global Health Crises
This book explores the challenges and precarity of higher education post-pandemic, explicitly focusi... more |
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Green Marketing in Emerging Economies: A Communications Perspective
Literature on green marketing continues to gain traction in the sustainability discourse, focusing o... more |
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Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives
This book provides and sheds light on insights, challenges, and opportunities to support the develop... more |
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Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
Over the past few decades emerging markets have experienced an increased share of global manufacturi... more |
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Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises
This book explores the challenges and precarity of higher education post-pandemic, explicitly focusi... more |
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Green Marketing in Emerging Economies: A Communications Perspective
Literature on green marketing continues to gain traction in the sustainability discourse, focusing o... more |
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Understanding the Higher Education Market in Africa
This book offers theoretical and practical insights into the marketing of higher education in Africa... more |
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Strategic Marketing of Higher Education in Africa
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along t... more |
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Higher Education Marketing in Africa: Explorations Into Student Choice
This book explores the key players, challenges and policies affecting higher education in Africa. It... more |
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Higher Education Marketing in Africa: Explorations on Student Choice
This book explores the key players, challenges and policies affecting higher education in Africa. It... more |
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Strategic Marketing of Higher Education in Africa
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Strategic Marketing Management: Principles and Practice
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Financial Services in Nigeria: The Path Towards Financial Inclusion, Economic Development and Sustainable Growth
This book presents a holistic picture of Nigeria’s financial services landscape. This includes ident... more |
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Teachers Qualification and Professional Development in Nigeria
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Transport Services Management in Africa
Transportation is an essential part of human activity and a service that makes an enormous contribut... more |
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Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage
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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achiev... more |
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Understanding the Higher Education Market in Africa
This book offers theoretical and practical insights into the marketing of higher education in Africa... more |
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