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Marketing Management:An Asian Perspective(7版)
The world of marketing is changing everyday–and in order for students to have a competitive edge, th... more |
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New Asian Emperors: The Business Strategies of the Overseas Chinese
Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 4... more |
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The Chinese Tao of Business: The Logic of Successful Business Strategy
How can managers discover, develop and implement successful business strategies for China and our gl... more |
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New Asian Emperors: The Overseas Chinese, Their Strategies and Competitive Advantages
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New Asian Emperors
Much has been written about the rise of the Asian economies in recent decades, and their coming econ... more |
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行銷學原理:全球觀點 1/e
本書特色 行銷學原理:全球觀點亦涵括其他全新及延伸主題的廣泛討論,諸如管理顧客關係與 CRM、品牌策略與定位、SWOT 分析、資料探勘與資料網絡、民族誌消費者研究、行銷與多角化、世代行銷、傳言行銷... more |
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Marketing Management: An Asian Perspective
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