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Strategic Brand Management in Higher Education
University branding has increased substantially, due to demands on universities to enrol greater num... more |
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Higher Education Consumer Choice
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of re... more |
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On the Marketisation and Marketing of Higher Education
Practitioners of marketing in higher education and all academics across all disciplines who work in ... more |
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Management and Leadership of Educational Marketing: Research, Practice and Applications
The introduction of educational markets into public and higher education in many countries has led t... more |
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Choosing Futures: Young People’s Decision-Making in Education, Training, and Careers Markets
Education is becoming more competitive - choice in education is now a key issue. This book will help... more |
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Choosing Futures
Choosing Futures offers a wide ranging perspective on how young people, and their parents, make choi... more |
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Strategic Brand Management in Higher Education
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On the Marketisation and Marketing of Higher Education
Practitioners of marketing in higher education and all academics across all disciplines who work in ... more |
