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    The Value of Design in Retail and Branding

    The Value of Design in Retail and Branding

    • 優惠價: 6299

    disciplines, improving the impact of design. Here Katelijn Quartier, Ann Petermans, TC Melewar and Charles Dennis bring together a...... more

    Strategic Brand Management in Higher Education

    Strategic Brand Management in Higher Education

    • 優惠價: 7425

    University branding has increased substantially, due to demands on universities to enrol greater num... more

    Islamic Marketing and Branding: Theory and Practice

    Islamic Marketing and Branding: Theory and Practice

    • 優惠價: 7975

    Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary resear... more

    Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

    Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

    • 優惠價: 7379

    Recently, many researchers have found that their work crosses the borders of design, branding and ma... more

    Corporate Branding: Areas, Arenas and Approaches

    Corporate Branding: Areas, Arenas and Approaches

    • 優惠價: 2969

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value... more

    Corporate Branding: Areas, Arenas and Approaches

    Corporate Branding: Areas, Arenas and Approaches

    • 優惠價: 7975

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value... more

    Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    • 優惠價: 6599

    A new look at the latest thinking and issues in the areas of branding, identity and communication, d... more

    Facets of Corporate Identity: Communication and Reputation

    Facets of Corporate Identity: Communication and Reputation

    • 優惠價: 3134

    Corporate branding and communication is big business. Companies throughout the world invest millions... more

    Facets of Corporate Identity, Communication and Reputation

    Facets of Corporate Identity, Communication and Reputation

    • 優惠價: 10175

    Corporate branding and communication is big business. Companies throughout the world invest millions... more

    Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

    Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

    • 優惠價: 10800

    The academic and scholarly interest in the subject of branding in both the consumer and industrial m... more

    Building Corporate Identity, Image and Reputation in the Digital Era

    Building Corporate Identity, Image and Reputation in the Digital Era

    • 優惠價: 2089

    Brands - corporate, products, service - today are collectively defined by their customers, deriving ... more

    The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

    The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

    • 優惠價: 11999

    Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention t... more

    Strategic Brand Management in Higher Education

    Strategic Brand Management in Higher Education

    • 優惠價: 2199
    Building Corporate Identity, Image and Reputation in the Digital Era

    Building Corporate Identity, Image and Reputation in the Digital Era

    • 優惠價: 7425

    Brands - corporate, products, service - today are collectively defined by their customers, deriving ... more

    Islamic Marketing and Branding: Theory and Practice

    Islamic Marketing and Branding: Theory and Practice

    • 優惠價: 2309
    Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    • 優惠價: 6599

    A new look at the latest thinking and issues in the areas of branding, identity and communication, d... more

    Asia Branding: Connecting Brands, Consumers and Companies

    Asia Branding: Connecting Brands, Consumers and Companies

    • 優惠價: 4797

    This is an edited collection examining different elements of branding within the context of Asia. Wr... more

    Strategic International Marketing: An Advanced Perspective

    Strategic International Marketing: An Advanced Perspective

    • 優惠價: 5697

    Strategic International Marketing collates the most recent ideas, trends and original research in th... more

    Future Priorities for Design, Branding, Marketing and Retail: The Era of Technology and Sustainability

    Future Priorities for Design, Branding, Marketing and Retail: The Era of Technology and Sustainability

    • 優惠價: 6600

    In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasi... more

    Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

    Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues

    • 優惠價: 3419

    This edited collection offers a blend of comprehensive and extensive high quality research from glob... more

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