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搜尋結果共 18 筆, 頁數 1 / 1
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The Value of Design in Retail and Branding
The Value of Design in Retail and Branding creates a much-needed bridge between different discipline... more |
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Strategic Brand Management in Higher Education
University branding has increased substantially, due to demands on universities to enrol greater num... more |
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Islamic Marketing and Branding: Theory and Practice
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary resear... more |
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Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities
This unique book focuses upon service design, including retail and multi-channel marketing matters p... more |
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Corporate Branding: Areas, Arenas and Approaches
A strong corporate image has power in a competitive marketplace. Its influence on reputational value... more |
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Corporate Branding: Areas, Arenas and Approaches
A strong corporate image has power in a competitive marketplace. Its influence on reputational value... more |
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Contemporary Thoughts on Corporate Branding and Corporate Identity Management
A new look at the latest thinking and issues in the areas of branding, identity and communication, d... more |
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Facets of Corporate Identity: Communication and Reputation
Corporate branding and communication is big business. Companies throughout the world invest millions... more |
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Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. Companies throughout the world invest millions... more |
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Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
This edited collection offers a blend of comprehensive and extensive high quality research from glob... more |
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Building Corporate Identity, Image and Reputation in the Digital Era
Brands - corporate, products, service - today are collectively defined by their customers, deriving ... more |
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The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation
The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary ... more |
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Strategic Brand Management in Higher Education
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Building Corporate Identity, Image and Reputation in the Digital Era
Brands - corporate, products, service - today are collectively defined by their customers, deriving ... more |
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Islamic Marketing and Branding: Theory and Practice
|
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Contemporary Thoughts on Corporate Branding and Corporate Identity Management
A new look at the latest thinking and issues in the areas of branding, identity and communication, d... more |
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Asia Branding: Connecting Brands, Consumers and Companies
This is an edited collection examining different elements of branding within the context of Asia. Wr... more |
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Strategic International Marketing: An Advanced Perspective
Strategic International Marketing collates the most recent ideas, trends and original research in th... more |