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Entrepreneurial Marketing
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In... more |
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Asian Competitors Case Book: Marketing for Competitiveness in the Age of Digital Consumers
, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from...... more |
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Marketing for Competitiveness: Asia to the World! In the Age of Digital Consumers
Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World...... more |
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Marketing for Competitiveness: Asia to the World! In the Age of Digital Consumers
Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World...... more |
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科特勒談新行銷:大師給企業的新世代行銷建議
◎ 行銷大師菲利浦.科特勒最新力作! ◎ 針對後疫情時代的全新行銷思維 ◎ 特別收錄:科特勒對台積電營運未來的剖析 大數據、MarTech、虛實整合、AI、疫情讓行銷模型急遽轉變! 行... more |
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科特勒談新行銷:大師給企業的新世代行銷建議 (電子書)
◎ 行銷大師菲利浦.科特勒最新力作! ◎ 針對後疫情時代的全新行銷思維 ◎ 特別收錄:科特勒對台積電營運未來的剖析 大數據、MarTech、虛實整合、AI、疫情讓行銷模型急遽轉變! 行... more |
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Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
This book offers a fresh perspective on understanding how successful business strategies are crafted... more |
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科特勒帶你發現新亞洲:九大策略,行銷到東
之一。 許丁宦(Hooi Den Huan) 南洋理工大學商學院副院長,科特勒東協行銷中心創辦人之一。 譯者簡介 溫瑞芯 畢業於政治大學新聞系,雙修社會系。曾任財經雜誌記者、執行編輯及翻譯社專職譯者,熱衷於文字工作。採訪整理《企業崩壞的大...... more |