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Marketing 3.0: From Products to Customers to the Human Spirit
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers no... more |
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Marketing 6.0
"In Marketing 6.0, the celebrated promoter of the "Four P’s of Marketing," Philip Kotler, explains h... more |
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Entrepreneurial Marketing
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In... more |
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Asian Competitors Case Book: Marketing for Competitiveness in the Age of Digital Consumers
, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from...... more |
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Asian Competitors Case Book: Marketing for Competitiveness in the Age of Digital Consumers
, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from...... more |
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Marketing for Competitiveness: Asia to the World! In the Age of Digital Consumers
Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World...... more |
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Marketing for Competitiveness: Asia to the World! In the Age of Digital Consumers
Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World...... more |
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can ... more |
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行銷5.0:科技與人性完美融合時代的全方位戰略,運用MarTech,設計顧客旅程,開啟數位消費新商機
掌握MarTech策略佈局的關鍵與戰術,啟動後疫情時代的長期商機! 史上第一次,我們同時面對橫跨5個世代的消費族群,該如何觸及? 我們第一次,擁有會學習進步的智慧MarTech,可以如何運用?... more |
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行銷5.0:科技與人性完美融合時代的全方位戰略,運用MarTech,設計顧客旅程,開啟數位消費新商機 (電子書)
掌握MarTech策略佈局的關鍵與戰術,啟動後疫情時代的長期商機! 史上第一次,我們同時面對橫跨5個世代的消費族群,該如何觸及? 我們第一次,擁有會學習進步的智慧MarTech,可以如何運用?... more |
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科特勒談新行銷:大師給企業的新世代行銷建議
◎ 行銷大師菲利浦.科特勒最新力作! ◎ 針對後疫情時代的全新行銷思維 ◎ 特別收錄:科特勒對台積電營運未來的剖析 大數據、MarTech、虛實整合、AI、疫情讓行銷模型急遽轉變! 行... more |
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行銷4.0:新虛實融合時代贏得顧客的全思維 (電子書)
行銷史上改變遊戲規則最重要的關鍵! 行銷之父科特勒醞釀6年最新力作 掌握社群、行動年代全通路行銷的路徑 數位行銷、傳統行銷該如何搭配最有效? 掌握哪些關鍵族群才是最有效的行銷方法? 為何負... more |
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科特勒談新行銷:大師給企業的新世代行銷建議 (電子書)
◎ 行銷大師菲利浦.科特勒最新力作! ◎ 針對後疫情時代的全新行銷思維 ◎ 特別收錄:科特勒對台積電營運未來的剖析 大數據、MarTech、虛實整合、AI、疫情讓行銷模型急遽轉變! 行... more |
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Marketing 5.0
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celeb... more |
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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Dig... more |
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亞洲新未來
真的很難想像亞洲近年來歷經過一連串重大變革。一九九七年七月初香港回歸中國大陸的第二天就出現泰銖眨值不祥之兆,從此揭開了亞洲經濟危機序幕,大小公司無一倖免,風暴橫掃亞洲各國當地和跨國公司,不論其國籍和業... more |
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Marketing 4.0
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Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
This book offers a fresh perspective on understanding how successful business strategies are crafted... more |
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Marketing 3.0/ Marketing 3.0: Philip Kotler, Con Kartajaya Y Setiawan, Desvela Cómo Las Empresas Más Influyentes Atraen
La civilizaci n humana puede dividirse en tres oleadas claramente diferenciadas: la era de la agricu... more |
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Repositioning Asia: From Bubble to Sustainable Economy
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行銷4.0:新虛實融合時代贏得顧客的全思維
行銷史上改變遊戲規則最重要的關鍵! 行銷之父科特勒醞釀6年最新力作 掌握社群、行動年代全通路行銷的路徑 數位行銷、傳統行銷該如何搭配最有效? 掌握哪些關鍵族群才是最有效的行銷方法? 為何負... more |
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行銷5.0:科技與人性完美融合時代的全方位戰略,運用MarTech,設計顧客旅程,開啟數位消費新商機(博客來獨家書衣版)
掌握MarTech策略佈局的關鍵與戰術,啟動後疫情時代的長期商機! 史上第一次,我們同時面對橫跨5個世代的消費族群,該如何觸及? 我們第一次,擁有會學習進步的智慧MarTech,可以如何運用?... more |
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行銷3.0:與消費者心靈共鳴
.普西獎(Alpha Kappa Psi Award)的學者。 陳就學(Hermawan Kartajaya) 世界行銷協會(World Marketing Association)會長,英國皇家特許行銷學會(The Chartered...... more |
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科特勒帶你發現新亞洲:九大策略,行銷到東
。科特勒東協行銷中心創辦人。 陳就學(Hermawan Kartajaya) 現任世界行銷協會(World Marketing Association)會長、東南亞行銷策略顧問公司MarkPlus 總裁,為科特勒東協行銷中心三位創辦人...... more |