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對於收集、分析、與檢視調查資料的研究人員而言,本暢銷書是奠下完善基礎的優質讀物。內容中,除了強調透過良好的問卷設計、優質的訪談,及高回覆率來減低非抽樣方面(nonsampling)的誤差之外,並極力協... more
本書係由全美調查研究領域中最具知名度與權威的六位作者共同合作撰寫,內容涵蓋設計與執行樣本調查時必要的重大考量主題,探討近年來在方法論研究上有關調查設計之各種原理原則,希望藉由指導原則的提供,讓設計與執... more
W J McGee, the first president of the American Anthropological Association, showcased itself through programs, static...... more
本書讓讀者充分了解如何減少跟訪談人員有關的誤差,書中提供了32個極有參考價值的圖表,是實務經驗的精華所在,而且極容易理解。美國人事心理學期刊、統計學會期刊、與市場研究學會期刊一致推薦研究生與大學生在進... more
雖然調查所得的資料有各種潛在的誤差來源,但是調查的效度大部份決定於詢問問題的設計,即問卷的設計,那麼,如何才算是良好的問卷問題呢?這就是本書的主題。本書詳細探討問卷問題該如何用字與建構,才能收集到關於... more
-- Projects and lessons that work, plus models of the latest trends and practices -- Integrate techn... more
A nation s heritage is one of the most potent forces for generating tourism: the Tower of London is... more
distinguished Classicists, produced in memory of Don Fowler, who died in 1999 at the age of 46. The authors were all inspired by the...... more
The works of William Faulkner are charged with elements of such great diversity that they are an alm... more
In these stimulating papers from the Faulkner and Yoknapatawpha Conference in 1985, feminism and Fau... more
For courses in the principles of taxation. This package includes MyLab Accounting. Assist students i... more
This book is an in-depth reference guide to the theory and practice of creating persuasive and effec... more
Having survived the end of the world, the Queens follow Hannah back to where it all began: Mage Univ... more
Understanding the processes that change the shape and composition of farm animals is fundamental to ... more
This valuable guide helps develop the critical thinking skills needed to become effective patient ad... more
These autobiographies illustrate the emergence of American women from their traditional position of ... more
本書作者就訪問員相、關誤差的概念、來源及評估方法進行了系統探討,並以大量實地調查資料和實驗數據為基礎,從學理層面就優化訪問情境、改進問卷設計、選聘合適的訪問員、培訓訪問員和監督訪問員對于減少誤差、提高... more
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several v... more
式資料庫模型能夠完美配合都不是簡單的事情,而處理大量資料的需求又喚起了這個問題。 NoSQL這個詞彙缺乏嚴謹的定義。它通常套用至數個最新的非關聯式資料庫,如Cassandra、Mongo、Neo4J或Riak。它們都擁有無綱要...... more
New York Times bestselling biographer J. Randy Taraborrelli provides an intimate and in depth look into the lives of...... more
Beautifully illustrated and clearly presented, The Butterflies of Canada is an indispensable guide t... more
」調查問題何以導致了有缺陷的答桉?如何對問卷問題進行評估? 對社會科學的研究者和調查工作者而言,本書是非常值得反復閱讀的桉頭工具書。 弗洛德·J.福勒(Floyd J.Fowler,Jr.)美國密歇根大學(University of...... more