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This practical and comprehensive text effectively provides advertising account planning principles w... more
This book provides simple explanations of advertising media sources and calculations along with real... more
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all... more
This comprehensive book is designed to serve as a primary text for the Advertising Management course... more
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/o... more
The planning and placement of advertising media is a multibillion dollar business that critically im... more
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely... more