英國《金融時報》評選為史上最偉大的商管書籍之一。繼13版加入品牌管理大師Kevin Lane Keller為第二作者後，16版也加入西北大學凱洛管理學院的行銷教授Alexander Chernev為第三作者，全書大幅改版，精煉為21章，介紹...... more

由美國長春藤名校達特茅斯學院行銷教授Kevin Lane Keller所著，全球知名的《策略品牌管理》(Strategic Brand Management: Building, Measuring, and Managing Brand...... more

本書強調應用多於計算，示範重要的統計方法和工具是如何被現今的管理者所應用。本書囊括超過 1,000 個真實的資料檔案，並衍生超過 2,000 個資料驅動 (data-driven) 的範例、習題及個案... more

the courage to face a tiger. Tae Keller, the award-winning author of The Science of Breakable Things, shares a sparkling...... more

The world of marketing is changing every day — and in order for students to have a competitive edge,... more

Set in the 1950s, "Lessons in Chemistry" tells the story of a determined female chemist navigating a... more

Set in the 1950s, "Lessons in Chemistry" tells the story of a determined female chemist navigating a... more

. Through the observations and recollections of Elizabeth Keller, readers are invited into Whitman’s home and daily life during...... more

. Through the observations and recollections of Elizabeth Keller, readers are invited into Whitman’s home and daily life during...... more

"Gottfried Keller’s Nachgelassene Schriften und Dichtungen" is a collection of the posthumous writings and poems of the...... more

"Gottfried Keller’s Nachgelassene Schriften und Dichtungen" is a collection of the posthumous writings and poems of the...... more

The fifth book in Natalie Keller Reinert’s beloved Eventing Series, set in the high-stakes world of three-day eventing...... more

The sixth book in Natalie Keller Reinert’s beloved Eventing Series, set in the high-stakes world of three-day eventing...... more

" Mihi and her friends are heading back to the Rainbow Realm--and this time, they have to save the p... more

" Mihi and her friends are trapped in the fairy tale realm. Will they ever make it home? Find out in... more

Unearth the hidden gems of Missouri with "The Common Rocks and Minerals of Missouri" by W. D. Keller, a timeless...... more

During an Irish sporting competition between families to honor the Spirits, teenage troublemaker Pad... more

gets to know many other earthlings. But will she finally meet an alien? Sam Banfield-Keller and Rosemary Banfield bring us...... more

Step into the extraordinary world of Helen Keller with "The World I Live In," a timeless masterpiece that transcends...... more

Washington Times Based on the acclaimed sermon series by New York Times bestselling author Timothy Keller, this book shows...... more

Words Of Wisdom: 100 Selected Quotes by Helen Keller with Beautiful Illustrations...... more

This six-session Bible study by Timothy Keller shows us the flawed heroes of Judges--and how they point us to the...... more

Easy-to-lead, 7-session Bible study on Galatians that will thrill you about gospel freedom. Part of ... more

Step back in time to early 20th century Pittsburgh with Meredith Nicholson’s "The Lords of High Deci... more

Step back in time to early 20th century Pittsburgh with Meredith Nicholson’s "The Lords of High Deci... more

Geraldine Bonner’s "Tomorrow’s Tangle" explores the complexities of romance and marriage in the earl... more

Discover the enduring power of positive thinking in "Optimism: An Essay" by Helen Keller. This inspirational work...... more

"The Magnificent Adventure: Being the Story of the World’s Greatest Exploration and the Romance of a... more

"The Magnificent Adventure: Being the Story of the World’s Greatest Exploration and the Romance of a... more

Geraldine Bonner’s "Tomorrow’s Tangle" explores the complexities of romance and marriage in the earl... more

State. Authored by Walter David Keller, this meticulously prepared edition explores the fascinating world of Missouri’s...... more

State. Authored by Walter David Keller, this meticulously prepared edition explores the fascinating world of Missouri’s...... more

Experience the thrill of naval adventure and the birth of a nation with "The Rock of the Lion," a ca... more

Experience the thrill of naval adventure and the birth of a nation with "The Rock of the Lion," a ca... more

authors J. W. von Goethe, Gottfried Keller, Theodor Fontane and Theodor Storm, showcasing the depth and breadth of German...... more

authors J. W. von Goethe, Gottfried Keller, Theodor Fontane and Theodor Storm, showcasing the depth and breadth of German...... more

Step into the world of "Seldwyla Folks: Three Singular Tales," a collection of short stories by Gottfried Keller that...... more

Step into the world of "Seldwyla Folks: Three Singular Tales," a collection of short stories by Gottfried Keller that...... more

Gottfried Keller’s "Seven Legends" collects captivating short stories rooted in folklore and historical fiction. A...... more

Step back in time with Rupert Hughes’s "Within These Walls," a sweeping family saga set in the vibra... more

Step back in time with Rupert Hughes’s "Within These Walls," a sweeping family saga set in the vibra... more

In Geraldine Bonner’s "Miss Maitland Private Secretary," readers are introduced to a compelling fema... more

In Geraldine Bonner’s "Miss Maitland Private Secretary," readers are introduced to a compelling fema... more

Venture into the heart of 17th-century French exploration with Edward S. Van Zile’s "With Sword and ... more

Venture into the heart of 17th-century French exploration with Edward S. Van Zile’s "With Sword and ... more

J. A. Mitchell’s "Amos Judd" explores themes of cultural identity and heritage through the compellin... more

Explore the poignant depths of human connection in Bret Harte’s "Her Letter His Answer & Her Last Le... more

When a millionaire’s baby is kidnapped, a web of mystery and suspense unfolds. "The Millionaire Baby... more

Venture into the shadowy world of espionage with Robert W. Chambers’s "The Moonlit Way," a gripping ... more

Venture into the shadowy world of espionage with Robert W. Chambers’s "The Moonlit Way," a gripping ... more

When a millionaire’s baby is kidnapped, a web of mystery and suspense unfolds. "The Millionaire Baby... more

"The Story of My Life" is Helen Keller’s remarkable autobiography, a powerful testament to the resilience of the human...... more

"The Story of My Life" is Helen Keller’s remarkable autobiography, a powerful testament to the resilience of the human...... more

Step back in time with F. Hopkinson Smith’s "The Arm-Chair at the Inn," a collection of captivating ... more

Step back in time with F. Hopkinson Smith’s "The Arm-Chair at the Inn," a collection of captivating ... more

Step back in time with Emerson Hough’s "54-40 or Fight," a captivating work of historical fiction se... more

Step back in time with Emerson Hough’s "54-40 or Fight," a captivating work of historical fiction se... more

Experience the gripping realities of World War I through the sharp and insightful lens of Robert W. ... more

Experience the gripping realities of World War I through the sharp and insightful lens of Robert W. ... more