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服務主導邏輯
2004年，Vargo and Lusch首次發表了「服務主導邏輯」的文章，建議用全新的服務主導邏輯來取代傳統的商品主導模式，用以指導企業的市場行銷策略及方向。事實上，盧施(Lusch)與瓦爾格(Vargo)準確地記錄下IBM聚焦於服務科...... more |
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Every Dog Needs a Boy
This tiny, abandoned pup didn’t even have a name. He was, however, called unkind names, as he search... more |
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Commercial Society: A Primer on Ethics and Economics
The authors discuss the connections between the ethical, economic, and entrepreneurial dimensions of... more |
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Commercial Society: A Primer on Ethics and Economics
The authors discuss the connections between the ethical, economic, and entrepreneurial dimensions of... more |
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The Sage Handbook of Service-Dominant Logic
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, will be an authoritative guide...... more |
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Bella’’s Secret
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A Puppy Fashion Show
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Service-Dominant Logic
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing...... more |
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Service-Dominant Logic: Premises, Perspectives, Possibilities
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing...... more |
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Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing
This special issue of the Review of Marketing Research is devoted to a better understanding of the r... more |
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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Expanding on the editors’ award-winning article "Evolving to a New Dominant Logic for Marketing," th... more |
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The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions
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Greatest Forgiveness
Gang Sha, Master Cynthia Deveraux, and Master David Lusch. It’s time to recover from physical ailments, balance your...... more |
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Retailing
RETAILING, 9E covers the fundamental areas and issues required for success in retailing with an appr... more |
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Tabitha Teapot
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Retailing
Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch...... more |
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零售管理.第7版
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Retailing
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Retailing
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Retailing
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Mother Teresa
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