如何在快速變動的時代掌握行銷的趨勢脈動，是頂尖行銷人員不可或缺的技能。當代行銷學之父美國西北大學凱洛管理學院名譽教授Philip Kotler所著之《行銷管理》一書，自1967年第一次出版以來，即成為國際各頂尖商管學院最常使用的教材，更被...... more

Sometimes I find it really tough to make sure I m not in a huff because there s simply so much s... more

是什麼呢? 享受過程，沒得第一真的會好玩嗎? 小女孩決定盡情的烤一個最喜歡的巧克力蛋糕，不管比賽不比賽了! 想不到......她最後...... 獲獎記錄 • 賽門‧菲利浦(Simon Philip)的作品《一定要...... more

★授權世界10餘國出版，在家中就能玩的生存逃脫遊戲暢銷書，繁中版正式在台灣上市! ★曾榮登美日Amazon益智遊戲類、世界遺產類書籍TOP100! ★台大躲猫猫社、政大推理小说研究社、台北醫學... more

of the Roald Dahl Funny Prize, Philip Ardagh, with contributions from bestselling children s author, screenwriter and...... more

Everyone knows sharing is difficult, but a new sibling can be a particularly tricky challenge for lo... more

狀況、評估政策的選項、創造願景，最後提出研擬計畫的方法論，以影響未來的土地使用變遷。 作者簡介 Philip R. Berke 現職：北卡羅萊納大學城市與區域規劃學系教授 David R. Godschalk 現職：北卡羅萊納大學城市與...... more

Armstrong與Kotler兩位行銷大師所新修訂之第十三版《行銷學》(Marketing: An Introduction)，不僅在內容方面與時俱進，更能激發讀者在實務演練時的行銷想像力與創造力。... more

──給孩子的第一本哲學思考繪本── 【凱特・格林威大獎入圍作家】菲利浦.邦廷 X 【台灣哲學諮商師】褚士瑩 我是誰? 我的名字代表我嗎? 我擁有的東西，能決定我是誰嗎? 或者，我的身體、感受和想法， ... more

在結構部分，作者在每章一開始，都提出-關鍵問題，由問題出發，並在章末以回答問題為結束，此外，每節都有一核心概念，整節內容都跟著核心概念走，使不致於失焦，且在每節結束皆有複習，即理解檢核，使得學習者能暫... more

Zaha Hadid (1950 - 2016) was a revolutionary architect. For years, she was widely acclaimed and won ... more

Watch out! Move out of the way! Hold onto your tails! There are ... BUNNIES ON THE BUS! And they are... more

more--have been exposed as incomplete, misleading, or wrong. In How Life Works, Philip Ball explores the new biology, revealing...... more

The world of marketing is changing every day — and in order for students to have a competitive edge,... more

Phillip Zimbardo是著名的社會心理學家。他所做的史丹佛監獄實驗已經是社會心理學的經典研究。他後來於2008年出版的《路西法效應》強調情境、體制對行為的影響力，是一本很重要的著作。另外兩位... more

InMarketing 6.0,the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology...... more

. Philip Brey is Professor of Philosophy and Ethics of Technology at the Department of Philosophy, University of Twente, the...... more

What is a tree and how does it actually grow? How does a tree change over the course of the seasons ... more

This book examines the economic challenges facing the United States, the United Kingdom, and the Eur... more

In An Unformed Map, Philip Janzen traces the intellectual trajectories of Caribbean people who joined the British and...... more

In An Unformed Map, Philip Janzen traces the intellectual trajectories of Caribbean people who joined the British and...... more

國際行銷大師Philip Kotler繼行銷學經典著作後，又一引領行銷理論風潮的鉅著。 「不要惹惱德州」，一句簡潔有力的標語，如何改變民眾隨地亂丟垃圾的習慣? 「水意識計畫」(Water Sense)，如何節約超過89億美元的...... more

Discover everything you need to know about every person in the Bible with The Complete Book of Who’s... more

what they discover. Philip Hopman brings us a stylish and compelling picture book about fashion and friendship that fits...... more

本書作者們認為工業革命在重要性上不亞於拿破崙戰爭。他們相信，了解佛陀、孔子、牛頓、達爾文和愛因斯坦，比能夠細數法蘭西諸王更具有重要意義。相應於如此寬廣的歷史觀，與古斯塔夫‧阿道爾夫和惠靈頓公爵的軍事成... more

basis for the mainstream politics of centre-left and right. Philip Pilkington argues that this vision was always delusional...... more

John Philip Sousa (November 6, 1854 - March 6, 1932) was an American composer and conductor of the late Romantic era...... more

What man may lay bare the soul of England as it was stirred during those days of July when suddenly,... more

lessons. Philip Habacon knows that perhaps better than anyone: he’s been a young hellraiser growing up in the Philippines, a...... more

Embark on a transformative journey with the "Commercial Excellence Playbook," an indispensable guide... more

Discover the best of everything this beautiful region of South Africa has to offer. Top 10 lists sho... more

A thrilling new novelette by the author of Boys in the Valley, The Third Rule of Time Travel, and Go... more

, Philip Ashton Rollins set out to document the real cowboy-the men who herded cattle, broke broncos, and built an American...... more

, Philip Ashton Rollins set out to document the real cowboy-the men who herded cattle, broke broncos, and built an American...... more

Journey to and Through the Second Death begins the study where it should-with the first death. Bible... more

..." And from that point to the exciting, non-stop action conclusion, author Philip Antony takes the reader not only on an...... more

Jiang and Philip Rosen leverage their broad professional experiences in science, research, and engineering to open a...... more

Jiang and Philip Rosen leverage their broad professional experiences in science, research, and engineering to open a...... more

Jack and Priscilla are two dragonflies who have emerged from the pond and are talking about the adve... more